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1. Paper’s topic is NBA Fans Economic
2. Write a paper based on the marketing journal form.
3. I will list the agenda of paper for writing
4. List the reference on the last page (at least 10 reference) and some quote from
journal please highlight.
5. At least 10 pages
1. Introduction of NBA
2. Definition of NBA Fans and traits
3. NBA performance in the Fans marketing
4. NBA promotes brand by Fans
5. Other brand promotes by NBA and Fans (NIKE, ADIDAS……)
6. NBA stars and Fans (data)
7. NBA international star influence Fans (Yao Ming and Yi Jianlian)
8. Different NBA city and different Fans (data)
9. Chinese marketing (analysis why Chinese marketing can make success)
10. Suggestion and conclusion for NBA.

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