Answer & Explanation:In lieu of our normal weekly discussion this week, each student has been randomly assigned a reader-review group to conduct peer review on the rhetorical-genre analysis memo.By noon on Thursday, September 29, please post a draft of your rhetorical-genre analysis memo. As you draft your memo, please consider the 5 questions from the assignment sheet as jumping off points, but don’t simply answer the questions in the memo. You’ll want to consider and adhere to the conventions of a professional memo, and begin to consider document design principles as well.When you post your draft, please include 2 questions about your draft that you want your classmates to address. The questions should focus on big picture issues–structure, organization, details, overall analysis, etc. You might, for example, ask your reviewers to consider places in the memo where they need additional information or support to better understand what you are communicating. Avoid asking reviewers to read for surface-level errors such as spelling, punctuation, and grammar. please respond to your groupmates’ drafts. When responding, address the following prompts:1. What does the draft say to you? In other words, in what ways does the draft address the assignment? Where does the draft not meet the assignment?2. Address the two questions the author posts.And I choose the genre is Chinese fashion websites or other cultures,  you can imitate my friend essay, like form or content, but my genre is Chinese fashion websites and the whole pages.My professor said:   To be clear, the focus should be on a genre, not fashion. So, in your case, we chatted about conducting your analysis on Chinese fashion websites. The genre here is that of a website. If you would like to broaden your focus to include fashion websites from other cultures, that’s fine with me. The analysis, though, isn’t on the fashion, but that of the website. You’ll want to consider the conventions of a fashion website. Use the Genre Analysis assignment sheet as a guide, answering the questions on that sheet using the example fashion websites that you find for the basis of the analysis.


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TO: Dr. Scott Kowalewski
FROM: James Baer
RE: Rhetorical-Genre Anaylsis Memo
DATE: September 25, 2016
Dear Dr. Scott Kowalewski,
As an individual who is looking to go into the business profession, I have found three
artifacts that I believe are one of the most important aspects of business: advertising.
Advertising is important to a business because it allows businesses to promote
themselves, attract customers, and raise awareness about their business. For the
purpose of this assignment I have found three pamphlets/brochures that I feel capture the
advertising perspective of a business professional in the world of resorts/attractions:
Disney’s Animal Kingdom Lodge, Great Wolf Lodge, and Cedar Point. Below I will analyze
and compare and contrast these artifacts in terms of their writing styles and audience
Artifact Analysis:
Disney’s Animal Kingdom Lodge uses persuasive writing and uses strict facts about their
resort to draw the audience in. For example, at the top of the brochure the word that spoke
to me was “secluded”. I believe this word was strategically placed in the brochure to let the
audience know that this resort is in a quiet area that many guests will enjoy. The brochure
features room accommodations, attractions, and dining. Again, this brochure really
focuses on the persuasive strategy to target the audience. The words that stuck out to me
in this brochure were private, bountiful, delicious, beautifully, incredible, and vibrant. This
brochure seemed to highlight the most commercially drawn attractions and amenities at
the resort in order to draw the audience in. This brochure also featured many pictures,
various maps, and layout plans of the hotel rooms and this brochure seemed to relate to
an adult audience, for example, parents who are looking to go to the resort with their
The Great Wolf Lodge brochure uses a clever phrase on the cover to attract customers of
all ages, “Slide, Splash, Play, Laugh, Relax. Sometimes all at once.” This phrase suggests
that while fun, this resort can be relaxing as well which may appeal to many audiences of
different ages. Right away I thought this form of writing was very persuasive and clever by
the business. The brochure then goes to four different sections: Play, Laugh, Splash, and
Relax. This goes into detail about the different things that the resort has to offer. This
brochure was exciting and really used persuasive writing to draw the audience in. I liked
how this brochure seemed to attract the younger kids but adults as well, which was a
great marketing strategy. This brochure’s target audience seemed to be families, but both
the kids and the parents.
The Cedar Point brochure is very geared towards families, as the front cover is a picture
of a family and it also has a phrase “Families rule”. This right away gives the audience the
impression that this place is a great place to go to have family fun, which is an excellent
persuasive strategy without being too obvious about it. This brochure also
focused a lot on fun activities and extra bonuses that the park has to offer. The persuasive
phrases that stuck out to me in this brochure were “That’s not all”, “And we’re still not
done.” This brochure also used an award “Best Ride in 2007” to attract a thrill-seeking
audience. This brochure was inviting and interesting while still presenting facts and a lot of
useful resources like calendars, dates, and phone numbers.
In comparison, all of these brochures speak to the customer directly and try to speak to
the audience and their needs. Each business was trying to speak to the family audiences.
In regards to the rhetorical aspect, each business that I mentioned above is trying to
communicate a message to an audience in a persuasive way. Each of these businesses
used the persuasive strategy in their brochures in order to persuade the customer to pick
their attraction/lodge. For example, the Cedar Point brochure states that staying overnight
at the Cedar Point Resorts include one hour early admission to the Cedar Point
amusement park before the public (note: this is also in bolded letters and in a different
color to attract the audience). This a persuasive strategy used by the business to get the
audience to spend money at their resorts so that they will get one extra hour at the nearby
amusement park.
In contrast, the Great Wolf Lodge brochure and the Cedar Point brochure seemed to be a
more relaxed style of writing, geared towards younger kids and suggesting the more fun
aspects of the business. The Disney’s Animal Kingdom Lodge seemed to be more formal,
while still inviting, it seemed to have a strict purpose to draw the audience (more
specifically an older audience) in to the resort. Another contrast about the brochures is
that the Cedar Point brochure and the Great Wolf Lodge Resort seemed to add in more
persuasive styles of writing than the Disney’s Animal Kingdom. For example, the Great
Wolf Lodge Resort talks about the added bonus of now having ice cream while getting
massages and pedicures. Also, the Cedar Point resort talks about the added bonus of
Halloweekend’s and if you stay at the Cedar Point Resorts then you will get an extra hour
in the park than the public. What I found interesting was that neither The Disney’s Animal
Kingdom nor the Great Wolf Lodge brochures had specific pricing available to the
customers. This seemed to be something done on purpose so that maybe the high costs
would not turn customers away and to raise the interest of the audience. In contrast, the
Cedar Point brochure did have pricing available to the audience. The Disney’s Animal
Kingdom Resort did not feature any addresses or phone numbers, while the Great Wolf
Lodge and Cedar Point brochures did. I found that both the Great Wolf Lodge and Cedar
Point brochures were geared towards the parents and the children (because they focused
so much on the attractions), versus the Disney’s Animal Kingdom whose audience
seemed to be just adults looking to go with their children.
Overall, each of these three artifacts shows how important it is to have a specific rhetoric
writing style in the business profession. Without any structure or persuasive writing,
businesses would not be able to grow or expand their companies. This assignment really
made helped me to understand the importance of rhetorical and genre aspects in the
business profession. Writing style is important to target an audience and make that
audience feel welcome, understood, and informed – which I believe that each of these
brochures did.
James Baer
Disney’s Animal Kingdom Lodge Brochure Link:
Great Wolf Lodge Brochure Link:
Cedar Point Brochure Link: (There are 4 different links here that show a copy of the
My 2 questions are:
Is there anywhere in the memo analysis that needs to be cleared up for a better
What do you see as the main point in this rough draft?
Part I: Foundations :: Rhetorical-Genre Analysis Memo
The first assignment of the semester explores genres of writing common to your
profession. In short, genres are ways to categorize media. There are genres of books,
movies, music, and even workplace documents. You’ll want to consider a genre
common to your profession (i.e. grant proposals, activity reports, flyers,
pamphlets/brochures, web pages, press releases, etc.) and gather samples. Next, you’ll
analyze each artifact, considering reader-users, purpose, context, and social
construction, among other aspects, and draw comparisons. This assignment culminates
in a written memo discussing your findings.
Step 1: Collect Artifacts
The first step toward completing this project is to consider which genres are important in
your profession and collect document artifacts. Some genres such as emails and
memos, while serving important functions in the workplace, are common across most
professions. Avoid choosing these ubiquitous genres. Instead, consider genres that
serve important functions in your specific profession. Please note that the genres
important to your profession do not have to be hard-copy, text-based documents.
Multimedia genres are certainly appropriate for this project, if these genres are
important to your profession. If you are unsure which genres are important in your field,
talk with one of your professors or a current practitioner in your chosen profession.
Once you’ve chosen a genre on which to focus—one that is important to your
profession—collect artifacts (actual documents written/created in this genre). You’ll want
3-5 artifacts for Step 2.
We’ll start the collection process during Module 2.
Step 2: Analyze Artifacts
Now that you’ve gathered 3-5 artifacts of a genre important in your profession, you will
analyze each artifact, drawing comparisons across each artifact. Also in Module 2, I will
post a document that will guide your analysis.
Step 3: Write Memo
Adhering to the conventions of a professional memo—discussed in Chapter 5 of
Technical Communication Today—write a memo that synthesizes your artifact analysis.
You will want to discuss the rhetorical aspects such as reader-users (audience),
context, purpose, and style from your analysis, as well as the conventions of the genre.
Additionally, consider the following questions to help guide your memo:
1. What does your analysis reveal about this genre (and its importance) in your
2. When writing in this genre, what do you need to be aware of regarding readerusers?
3. Considering your analysis, in what ways does context impact how writers
approach this genre?
4. In what ways does this genre influence how action is taken or work is completed
in your profession? What role(s) does the writer play in helping reader-users take
action when composing/creating in this genre?
5. Based on your analysis, in what ways do writers manage their purpose when
composing/creating in this genre?
Use these questions as a jumping off point. The purpose of the memo is for you to
discuss your analysis; therefore, your response/discussion should be more fluid than
simply rigidly addressing the above questions. Certainly, the artifacts you’ve gathered
and the analysis you’ve conducted will yield discussion points not categorized by the
above questions. Please feel free to address these areas as well. Your final memo
must incorporate evidence from your analysis (e.g. excerpts, screen shots, and
quotations), supporting the claims you make.
The final memo should be between 500-600 words and is due via the Assignment tool
on our course Canvas site as a PDF by 11:59 p.m. on Sunday, October 2, 2016.

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